KitKat
The purpose of 'The Have a Break Bus' is to breathe life into KitKat's iconic tagline "Have a break, have a KitKat" by utilizing the bus's distinctive break and inviting people to enjoy a well-deserved break – just as intended in 1935 when KitKat was launched to provide factory workers with a break during their tough workday.
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Media Agency: Out of Home Media
Creative: Mads Haakansson, Mathias de Melo, Mie Falkenstrøm, Louise Lahn
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